Along side a well-crafted organic Search Engine Optimization campaign, one way to guarantee immediate results on targeted websites or search engine results pages (SERPs) is through an Internet marketing technique known as Search Engine Marketing (SEM). SEM entails paying to have your customized text-based ads included or delivered on targeted websites or appear in the paid search results areas of search engines based on particular keywords or keyword phrases.
If you are looking to run a targeted Internet advertising campaign, contextual advertising may be the correct choice for your business. These text advertisements are presented to people viewing particular websites with content relevant to your field of expertise or presented on websites within a particular area of interest. For example, an athletic shoe store may want to appear on websites pertaining to sports. We can develop the right Search Engine Marketing campaign for you targeting the types of websites you want associated with your products or services.
Pay-Per-Click Marketing (PPC)
Pay-Per-Click Marketing (PPC) is a great way to gain instant visibility of your website within the major search engines. PPC advertisements appear in the top bar or side bar alongside the organic search results in Google, Yahoo! and Bing. While your advertisement may appear in countless searches for your keyword or phrase, you only pay a fee when someone actually clicks on your link. Farmer SEO can design an in-depth PPC campaign using Google AdWords, the most powerful advertising tool online.
PPC can be very beneficial when partnered with an organic SEO campaign resulting in increased visibility and targeted traffic for your business website.
Farmer SEO, an Internet Marketing company located in Pittsburgh, PA, will design a multi-tiered Search Engine Marketing campaign, offering Pay-Per-Click (PPC), Contextual Advertising and Search Engine Optimization for your business.