Custom golf club manufacturing company.
Making a hole-in-one with a new line of custom-designed golf clubs. The company wanted immediate results as the seasonal peak to purchase new golf clubs was rapidly approaching.
SEM Business Strategy
The company already had an optimized website and respectable online reputation. However, competition in this niche market is fierce and making a memorable impression on potential clients is absolutely critical. The company had never attempted a Search Engine Marketing (SEM) campaign and were unaware of exactly how Pay-Per-Click (PPC) and contextual advertising worked.
Farmer SEO was able to put the following strategies in place:
Developed PPC and contextual advertising campaigns for the client
Researched additional keywords that would reach their target audience via PPC
Directed the contextual advertising campaign at specific sports websites
Created content for a targeted landing page for the new line of designer golf clubs
Developed fan pages on several social media websites
Added web analytics to the website to monitor click-through success of campaign
Measurable Search Engine Marketing Results
The PPC campaign realized a significant Return on Investment (ROI) immediately. In addition, the contextual advertising campaign brought in a large increase in visitors who had no previous knowledge of the golf club manufacturing company.
Due to the success of both campaigns, the company asked Farmer SEO to strategize with them regarding end of season "sales" and targeting campaigns towards previously untapped Asian markets.