Upscale Italian restaurant.
The restaurant owners were new to an area where the competition had built years of goodwill with loyal customers and word-of-mouth advertising was essential. The new owners decided to retain the restaurant name held by the previous owners who never added fresh content to the website. In addition, the previous owners had a friend design the website who did not attempt any Search Engine Optimization techniques.
SEO Business Strategy
We needed to create a buzz both on the website and in the social media realm where the previous owners never tried to generate business.
Quickly, Farmer SEO was able to define the following problems including:
- Missing page titles and blank keywords and description meta tags
- No optimized, relevant content within the website
- No rankings in the top 3 search engines (Google, Bing, Yahoo!)
- A complete lack of a social media presence
Measurable SEO Results
After optimizing the website, correcting content issues, offering coupons online as a call to action and developing a social media presence on several social media websites, the restaurant began seeing a steady increase in customers.
Utilizing our ongoing support services, the owners were able to offer monthly specials and we used analytics to monitor the traffic arriving at the landing pages.
Within several months, the restaurant had top five first page results in Google, Bing and Yahoo! in regards to local keywords and local keyword phrases.